cong ty thiet ke web tphcm We have the cong ty thiet ke website uy tin experience, skill and network to offer our clients a broad range of website design in melbourne design applications across a range of disciplines including; identity creation, branding, naming, art direction, brand strategy, print and digital marketing, environmental design, wayfinding website design dublinand signage design, web design and ao thun dong phuc cong ty art direction website diet con trung his approach allows us to respond, strategize and adapt unique ideas tailored to your branding and digital project. website vi da nam dep . thie ke website si ao thun Before we even start to create visuals, we ask a lot of questions! T Research and development is website sieu trong sieu truong vital for creating xuong ao thun gia reengaging bran

AFL Players Association

Project details

Client: AFL Players Association

Collaborators: Ignite Online (Development), Greenroom Digital (Digital Marketing)

Deliverables: IA, UX/Website Design, User Testing

The AFLPA reached out to us to help them to plan and create a more user-friendly, and purposeful experience for navigating through the content rich AFLPA website. Along with the introduction of the AFL Women’s league in 2016, our focus was to review and design an experience which was not only easier to navigate through content but engage with a new demographic through a refined design aesthetic.

It is the belief of the AFLPA that a core asset of the AFL and AFLW are its players and, as key stakeholders of the game, players deserve to continue to have their voices heard on all issues about themselves and the game.


Project Scope—

Our main deliverables were user testing, strategy, information architecture, user experience design, and a digital style guide of the AFLPA website. We partnered up with good friends Ignite Online for the development.

The new site has increased website visits by +122%.

The Approach—

The site redesign was needed and realigned to ensure a more user-friendly experience, including a strategy to allow readers to find other content and hence keep users on the site. Active promotion of the website was also required to increase engagement and awareness of the AFLPA.


“Sherwood were instrumental in finding clarity in the way the re-design of the AFLPA site was to be approached. No task was too difficult and they provided plenty of support and guidance throughout an incredibly important process.

Their research and planning was thorough and their execution of the re-design was well thought out and very considered. The result was a great success and is something for our business to be proud of.

We’ll continue working with the team at Sherwood as a digital partner.”

Simon Legg, Digital Editor
— AFL Players Association.