Client: Hop Temple
Collaborators: Peter Tarasiuk (Photography)
Deliverables: Branding, Print, Website
Hop Temple is Ballarat’s most elusive bar, hidden down an iconic Ballarat laneway. The venue is enthusiastic about good beer, wine, food and prides itself on providing a relaxed atmosphere with no pressure.
The existing logo had lacked consideration when it came to its application across the brand collateral. Our refresh built a consistent branding kit for both print and digital which introduced an icon kit and branded collateral to expand brand appeal. In particular, we focused on how the brand refresh would best adapt to the digital platform, as it was evident their website was Hop Temple’s most useful marketing tool, especially for tourists. It was clear that the current brand was not engaging with users.
After building a strategy with a strong focus on digital we designed & developed a strategy for both print and digital which not only represented the venue but also allowed users to engage with the products on offer.