cong ty thiet ke web tphcm We have the cong ty thiet ke website uy tin experience, skill and network to offer our clients a broad range of website design in melbourne design applications across a range of disciplines including; identity creation, branding, naming, art direction, brand strategy, print and digital marketing, environmental design, wayfinding website design dublinand signage design, web design and ao thun dong phuc cong ty art direction website diet con trung his approach allows us to respond, strategize and adapt unique ideas tailored to your branding and digital project. website vi da nam dep . thie ke website si ao thun Before we even start to create visuals, we ask a lot of questions! T Research and development is website sieu trong sieu truong vital for creating xuong ao thun gia reengaging bran

The Astor & The Roving Marrow

Project details

Client: The Astor & The Roving Marrow

Collaborators: Lucas Allen (Photography) Thomas Jacobsen (Architect)

Deliverables: Branding, Art Direction & Website Design

The Hotel Astor in Carlton was an iconic boozer. In 2015 The Astor returned to its roots, taking up its original name and reinventing once more – this time with the addition of a unique restaurant, the Roving Marrow, that’s bringing fun back to food and Melbourne pubs.

The Astor & The Roving Marrow
The Brand

The Brand—

Focusing on a building steeped in the make-up of Lygon Street, the typography on the building’s exterior was used as inspiration for the custom wordmarks created, and the brand collateral to follow.

The Astor & The Roving Marrow
The Astor & The Roving Marrow
The Outcome

The Outcome—

An iconic Carlton boozer transforms into a refined culinary experience yet still keeping an encapsulating pub vibe.
Working directly with architect Thomas Jacobsen and Owner Darren Smith the vision for the new Astor was to focus on being honest, restrained and refined. This personality presented through the menus flavours, interior features and materials used.


Main Deliverables—

Identity Design
Art Direction
Web Design
Marketing Collateral

The Astor & The Roving Marrow