Client: VVV Management
Deliverables: Branding, Art Direction & Website Design
VVV Management is a newcomer to the artist management industry. Specialising in artist management and strategy consultation for a number of acts within Australia and New Zealand. They work with emerging acts through to long-term career artists.
Their roster already includes Killing Heidi, Darren Middleton, Woodlock, Strangers, Reuben Stone. With its parent company 123 Agency and sister company CEA (Creative Entertainment Artist), VVV Management is in good stead to adapt and disrupt the industry.
Working previously with CEA through the branding process we were engaged to create a unique brand for VVV Management. Focusing on a new sector of the music industry, their brand required a fresh approach.
We planned out a strategy which is adaptive and that allows for growth as they introduce new artists. By creating a mark which is modern and secure, imagery became the key to providing a unique personality for the brand.
As their artist list evolves, so to can the brand identity.