Athletic Club Brewery

Project details

Client: Athletic Club Brewery

Collaborators: Peter Tarasiuk (Photography) , Stuart Crumpler (Fabrication), Robert Young Signs (Livery)

Deliverables: Branding, Identity, Art Direction, Packaging

Located in the centre of Ballarat, Athletic Club Brewery (ACB) is a family owned small batch brewery. Boasting an eclectic range of beer, their aim is to give you a taste of Ballarat you won’t soon forget.

Athletic Club Brewery
The Approach

The Approach—

Having the name already locked down, it was our role to create a memorable brand which paid homage to the great sporting clubs of yesteryear. Working directly with the founder Peter Parry & Sons we created custom typography to form the basis of the main mark and carry the branding.

Athletic Club Brewery
Athletic Club Brewery
The Outcome

The Outcome—

Like all clubs, they required a united visual which was to be indistinguishable. We provided a range of identity lock-ups which are used across the various brand touchpoints, right down to the bottle caps, the brand needed to be distinct.

We teamed up with our good friends at Robert Young Signs to roll out the laser cut lettering for the signage along with a hand painted version of custom brand typography.

Main Deliverables—

Strategy
Branding
Identity Design
Packaging
Custom Typography
Vehicle Livery
Environmental Design

Athletic Club Brewery