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Hop Temple

Project details

Client: Hop Temple

Collaborators: Peter Tarasiuk (Photography)

Deliverables: Branding, Print, Website

Hop Temple is Ballarat’s most elusive bar, hidden down an iconic Ballarat laneway. The venue is enthusiastic about good beer, wine, food and prides itself on providing a relaxed atmosphere with no pressure.

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The Brand—

The existing logo had lacked consideration when it came to its application across the brand collateral. Our refresh built a consistent branding kit for both print and digital which introduced an icon kit and branded collateral to expand brand appeal. In particular, we focused on how the brand refresh would best adapt to the digital platform, as it was evident their website was Hop Temple’s most useful marketing tool, especially for tourists. It was clear that the current brand was not engaging with users.

The Outcome—

After building a strategy with a strong focus on digital we designed & developed a strategy for both print and digital which not only represented the venue but also allowed users to engage with the products on offer.

Main Deliverables—

Identity Refresh
Brand Collateral
Art Direction
Website Design
Photography Direction
Packaging