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La Bimba

Project details

Client: La Bimba

Collaborators: Peter Tarasiuk (Photography), James Goodlet - Altereco Architects

Deliverables: Branding, Art Direction, Environmental Design,

For Steve Earl, local farmers and producers are vital to La Bimba maintaining its seasonal, ethical and sustainable menu. Closing the doors during the heart of an Apollo Bay winter is a necessity for La Bimba to replenish itself. During this time a renovation of brand, aesthetic and interior took place. With the aim to epitomise these core values and beliefs, which had been enriched in their food and carry this through the entire restaurant.

La Bimba
The Brand

The Brand—

Local farmers and producers are vital to La Bimba maintaining a seasonal, ethical and sustainable menu. The La Bimba brand is all about providing purpose driven food and experiences. All produce and ingredients are sourced sustainably and locally.

La Bimba
La Bimba
The Outcome

The Outcome—

Our task was to align the brand, seasonal menu, personality, and interior to create an honest and humbling brand which reflected Steve’s vision. Working with architect James Goodlet of Altereco and Steve himself, the outcome is a cohesive restaurant which has thrived upon reopening its doors.

Main Deliverables—

Brand Strategy
Messaging
Branding
Identity
Marketing Collateral
Custom Lighting
Environmental Signage
Web Design

La Bimba